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Diamonds have always been regarded as a ‘pure stone’ and many people wear them believing that the stones diffuse positive energies that are responsible for one’s success. There are lots of people to whom diamonds are more than just gemstones with supernatural powers and characteristics associated to them. We all know about the Hope diamond that is supposedly cursed. It is a precious stone that has a privileged status along with crystal in the world of paranormal and magic.

However, previously, the extraction of diamond continues to be at the center of controversial debates at international political levels. The image of the precious stone has been tarnished by unethical and bad business and political practices and by human rights violations. For instance, we are all aware of the ‘blood diamonds’ and of the instances of political corruption. Diamonds happen to be also played a core role in tribal unrests between local tribes in lots of African countries. Due to each one of these contentious issues and cases of human exploitation and slavery, many people have, overtime, shifted for cubic zirconia.

Indeed, following international awareness building on these human rights violations and political intrigues, there’s been a strong international lobby to battle against those practices and to protect a persons rights of children, local population and of people working in diamonds mines. While for many years, countries condoned these practices, after international mobilizationcondemning these violations, non-governmental organizations and activists urged individuals to stop buying diamonds which were the origin of these abuses and violence.

Subsequently, cubic zirconia had become the perfect alternative stone and cubic zirconia jewelry gained in popularity. Considering that the demand for diamonds continues to be for a long time among the underlying causal factors of those abuses and violence, shifting for zirconia was seen as a socially responsible substitute and alternative to diamonds. Lots of people perceived the action of purchasing diamonds and diamonds as taking part in and encouraging these inhumane and amoral actions.

Although the differences between zirconia and diamonds, the former became increasingly popular like a perfect substitute for diamond that led to an increasing interest in the stone.Besides, being perfect diamonds like stone, many gemologists unveiled the beneficial characteristics of zirconia compared to the precious stone in view to encouraging individuals to adopt a socially responsible behavior. Actually, for most people and even for jewelry experts it’s not easy with the human eye alone to distinguish from a zirconia and a diamond because the former includes a similar appearance to latter. Subsequently, cubic zirconia jewelry became trendy and today it is regarded as being fashion jewelry. It may be said that nowadays, zirconia and zirconia jewelry are a natural aspect in the jewellery industry.

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